Marketing emails have a 59% influence on purchase decisions; if this isn’t enough to show the power of email marketing, then what is.
Email marketing is one the most powerful marketing tools to drive traffic to your site, generate leads and convert sales. If done right, it can be a goldmine for marketers. It is a popular form of marketing and is used by over 93% of B2B marketers to distribute their content.
It comes with a potential risk. If done poorly, your email will be ignored by your recipient.
We won’t take that route!
Instead, we will show you how to create an email marketing campaign that drives action.
How to make the most of your campaign
It can take time to master the art of email marketing. Here are some top tips to get you started in email marketing.
A killer subject line is the first step. This doesn’t work for email marketing. Your subject line will determine whether your recipients click on the email and read it or quickly move it to trash. Or worse, mark it spam. 47% of email recipients will open an email solely based on its subject line. It is, therefore, crucial to craft a compelling subject line that gets past the first hurdle.
- Keep it brief (ideally, no more than 40 characters)
- Reduce the drama by avoiding exclamations and capital letters
- Keywords that increase open rates are well-known
- Use emojis to communicate with numbers
The structure is key when writing copy for the internet. Long paragraphs of information can make people regret opening an email. Your email will be easier to read if you follow a logical structure. Keep your paragraphs concise and short.
Don’t forget to include your call-to-action (CTA). This should be a description of the action you want users to take after they have received the email.
Know your audience: It doesn’t matter what product you are selling; you must know who they are. Email campaigns can be different for each business, depending on their user base.
Knowing who you are writing for will allow you to tailor your copy to your customers’ needs. If you are new to marketing, Google Analytics and your existing social media accounts can help you gather audience data.
Monitor your progress: You should track your performance. To maintain a healthy database and improve your campaigns, there are certain metrics that you can trust.
- Open rate
- Click-through rate
- Unsubscribe rate
- The complaint rate is the number of recipients who marked your email as spam.
- Conversion rate
- Campaign ROI
Timing is crucial: When you send emails, it can have a significant impact on their success. For example, weekends have the worst open and click-through rate since most people are logged out of work. Of course, every business is unique, but data can be used to track when users open your emails most often. This will allow you to pinpoint the best point that will increase your open rates.
