Your design, copy, and clever techniques won't be read if people don't open your emails. Along with previous email quality, the subject line determines whether someone opens your email. Your…

This section is crucial because, despite all the work you have done to build your email list and segment it properly, it won't be of any benefit if your emails…

You are actually creating HTML emails when you use a drag-and-drop or module-based tool to create an email. You can send and get two types of email: plain text email…

Here are nine top GDPR tips to help you with your email marketing strategies: The second birthday of GDPR is fast approaching but the dust has yet to settle. There…

Marketing emails have a 59% influence on purchase decisions; if this isn't enough to show the power of email marketing, then what is. Email marketing is one the most powerful…

Ray Tomlinson sent the first email in 1971, or 78, depending on where you got it. This marked the beginnings of modern communication. Although the message was not unique, it…