Most business owners didn’t know what responsive emails were until recently. The idea of responsive emails was not a common part of business owners’ lives until recently. Even though responsive email design has been around for 15 years, it wasn’t something that became a routine part. Responsive emails have been popular over the last few years because most people now use smartphones and tablets to check their emails.
What are Responsive Emails?
A business that uses responsive design emails to reach customers uses email templates that automatically adapt to the recipient’s platform, screen size and orientation (portrait, landscape, etc.). With the help of CSS media queries, images and specialised grids, you can achieve instant adaptation. Moreover, the text and images automatically adapt to the device.
Consumers love responsive design because they can read and see both the text and the images as soon as they open emails. You don’t have to zoom the screen to focus on the text. Instead, they can quickly scan the information and decide if there is a special offer they would like to take advantage of. Then, they can get on with their lives.
If the recipient of the latest email updates from the business is having trouble loading the images and texts, they have the option to view the email via a web browser. This should also be responsive.
The switch to responsive email generates huge results
Numbers don’t lie. The numbers show that modern businesses can’t afford not to use responsive design emails. Research revealed that around 80% of business email messages that did not have responsive design were never opened. It was even more shocking to learn that 30% of subscribers to the business dropped their names from their mailing list after only a few emails didn’t open correctly on their mobile devices.
Businesses who make sure that their newsletters use responsive email design have found that it has many benefits beyond an increased open rate. The benefits of switching to responsive email design include:
* A higher quality user experience
* Increased conversion rate
* Higher profit margins due to better response to promotions
* There are fewer spam complaints
* More subscribers are likely to forward newsletters to friends interested in promotional events
One of the most surprising results business owners noticed after switching to responsive email design was that the click-through rate for sales links included in emails increased significantly. This is because the person who reads the email could easily tab the link rather than hitting another section.
Customers prefer responsive emails. The creative team responsible for creating the newsletters also likes them. Newsletters can be quickly created with minimal effort and include images that elicit a positive response from consumers. High-quality newsletters that are easily opened and read go a long way in building customer loyalty and repeat business.
Emails are still a key communication tool for businesses. Are you looking to increase your email marketing efforts? Many of our customers have made the transition to responsive newsletters with KT Marketing. Get in touch today.
