The Art of the Sell
Writing is a craft that requires the ability to create your work in a way that will impact and affect your audience. This skill is essential for any writer. This effect could be felt of suspicion or intrigued by mystery fiction writers. This effect may also be felt by science and history writers. The desired effect in copywriting could be reduced to increasing the reader’s curiosity and desire for the topic. You are selling them a product. Many techniques and tools are available, but the most important thing is to use words that sell.
What words sell?
It is essential to understand the concepts behind words and how they are used in today’s online environment if you are a blogger, marketer, or copywriter. The way that we use certain words can have profound psychological and emotional effects on our readers. This understanding is essential to selecting and using words that will sell. This is perhaps best illustrated by the example of one of the most powerful words you can use to grab your audience’s attention.
You
Your reader will feel more involved and engaged if you use the word “you” instead of “we” or “us”. This subtly shifts the reader’s focus from selling something to you to helping improve their lives. If you were to say, “For example:
We can meet virtually anywhere to discuss your concerns at work or in our offices.
This is a better way to express it and more inclusive of customers, using sellable words.
You can book your appointment virtually anywhere to fit your busy schedule.
You can also immediately examine how words affect users emotionally by adding ‘because’ to your vocabulary. “Because” is a way to give reason to people. It can have a powerful influence. For example, look at Professor Ellen Langer, a Harvard psychologist. She studied the willingness of people to wait in line at busy copy machines and let others skip ahead of them if they have a reason.
Your audience may also find it helpful to use words such as ‘picture’, ‘visualise’, or ‘imagine’. This will allow them to temporarily escape from their daily troubles and help them feel more relaxed about your topic or product. In addition, you can see that words such as ‘you’, ‘visualise’, or ‘because’ can have surprising psychosomatic effects on readers. Understanding how and why these things happen can help you choose words that will sell your writing.
Words to Sell – Where and How?
When choosing the right words to describe your products or content, it is important to consider the emotions you want to share with your audience. The first step to converting is to choose the right words or phrases to communicate with the reader. These words are important when you promote a new product or offer.
- Innovative
- Unique
- Introduce
- Announcing
- Fresh
These words convey an impression of uniqueness and specialness.
- Exclusive
- Limited
- Choose
- Premiere
- Choice
For a sense of urgency,
- Direct
- Attention
- Hurry!
- Only
- Get it now
These words or similar words can subtly grab your reader’s attention and keep them interested in what you are writing. Let’s look at some ways you can use words and phrases that sell to increase conversions for your blog, brand, or business.
CTA for Blogs
It is easy to focus too much on the content of a blog post and not pay enough attention to the Call to Action. However, a simple CTA can convert a casual reader into a customer. These are some of the most powerful words for blog CTAs:
- Sign up free! – Everyone loves free stuff, and offering a sign-up in your CTA to get more responses and interest is a great way to increase response rates and generate interest.
- Get Started! – This simple but powerful CTA uses highly actionable power words to encourage readers to look at your content and products.
- Get in touch with us today! Sometimes, all it takes to convert is an easy way of contacting.
- Explore! The word Explore entices readers to dig deeper into your product information or content and makes them feel like they are on an adventure.
- Discover! – Similar to Explore, Discover creates a sense of mystery that will entice potential customers into becoming converts.
Social Postings
Online marketers use social media to promote interest and engage potential customers. Although you can use the same concepts for connecting with readers on social media, the way you market on it is different. You are trying to gain trust and interaction from your friends and followers to introduce them to your products and content. Social media trust can be increased by using words and phrases such as fair price, fair treatment and caring, competence, quality, please excuse me, and trust.
Effectively using words that sell will not only help you gain human customers, but it is also essential for promoting yourself online. Search engine algorithms use keywords to increase your online visibility. Your website, blog or digital store could quickly be lost on Google if it is poorly written or not understood.
SEO
Search Engine Optimisation (or SEO) is a popular way to drive traffic to websites, online shops, and social media pages. The key to success in SEO is using the right keywords. This means you need to know what keywords will best sell your online content. This article explains why SEO effectively attracts attention to your products or content. However, good keywords stand out in customers’ minds when they think about your brand.
Words That Sell
You can see that word choice and structuring your content around words that sell can significantly impact how your audience interacts with your content and the ability to convert readers into customers. You may find that a piece of content, whether a blog post, social media post or copywriting, is not grabbing the attention it deserves. Remember to look at the potential payoffs for your audience and whether your words truly convey your vision.
